Channel Marketing Manager - QUALCOMM

Description

Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G and next-generation mobile technologies. For over 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere. 

As part of continued growth we are now seeking a Channel AMrketing Manager to join the team in Kenya. You will formulate and execute channel marketing strategies to increase 3G penetration and Qualcomms QCT market share in retail, distribution, and other sales channels in Sub Saharan Africa.

Objectives:

Responsible for developing and executing programs/promotions on an account-by-account basis to support needs and individual strategy of key retailers.

Support sales and revenue objectives by understanding individual retailer marketing requirements and seek win-win solutions that develop and strengthen relationship(s)

Build an in-depth understanding of the mobile market in SSA, and apply it to define the channel marketing strategy in the region in coordination with different business units and in line with the regional marketing strategy

Collaborate with the marketing manager and the GBO territory managers to secure support for the proposed programs

Formulate and execute strategies, sales and marketing programs to increase 3G penetration and Qualcomms QCT market share in SSA. Program elements include POP merchandising (signage, plan-o-grams; displays), Retail flyers/sales inserts, training, presentations, sales incentives, etc. 

Planning (partners, internal alignment, development of the programs and proposals) based on opportunities and in-depth market knowledge

Increase QCT market share in the open channel. 

Support BD initiatives (Smartphone bundling, etc.) by tying the operations (OEMs and distribution relationships) to the initiative

Skills/Experience

• Strong contacts within the retail sales channels and distribution community.
• 7+ years experience in the SSA (Sub-Sahara Africa) region in channel marketing with either an equipment vendor, or distribution, or retailers, or Mass Merchant, or Ecommerce channel marketing experience; or agency, 
• Ability and proven experience in program and budget management; 
• High tech/consumer electronics background
• Established relationships with channel participants 
• Demonstrated initiative; solid judgment and creativity; ability to work in a fast-paced, deadline-oriented environment 
• Bachelor's degree in marketing/related field or equivalent experience required.
• Excellent interpersonal skills, extending to negotiation and mediation. 
• Strategic thinker with strong analytical skills.
• Exceptionally organized, punctual with strong multi-tasking capabilities.
• Highly motivated, Detail and results oriented.
• Proactive and Team Worker.
• Can work independently and appreciates team work within a multi cultural environment
• Strong verbal and written communications skills (English and Arabic).
• Flexibility for regional travel.
• Strong knowledge of Microsoft Office (Word, PPT, Access, project, and Excel).
• Must demonstrate a deep understanding of the mobile sector in SSA, of the strategic issues facing operators and of how operators make decisions concerning terminals. 
• Due to the sensitive information that may be accessed and/or handled in this position, employment in this position is contingent on successful clearance of a background check, including but not limited to a criminal records [and credit] check.

Responsibilities

• Steer all channel marketing activities with the distribution and retail accounts or other sales channels
• Plan, define, execute and manage Marketing and Sales Programs in cooperation with the marketing manager, GBD territory managers, partner local offices, distributors and retailers.
• Overall Responsibility for planning sales and marketing programs targeting the distribution and retail. Including: market sizing, selection of target markets, alignment and prioritization with internal Business Unit, alignment and prioritization with partner local offices, distributors and retailers, defining programs and related activities, drafting feasibility proposals and defining KPIs.
• Develop ideas on promotional activities to be implemented in the region to incentivize the adoption on more QC based devices and new models.
• Collect and analyze data, formulate reports and make recommendations based on research findings. Identify and monitor competitors and research market conditions, trends or changes in the industry that may affect sales.
• Conduct field visits to the market to collect data.
• Monitor in market execution of marketing and sales programs.
• Monitor progress of work for marketing and sales programs.
• Produce reports and presentations and share them internally to report progress, share knowledge, highlight opportunities and make business proposals to the different business units
• Developing a clear understanding and appreciation of the key factors influencing the terminal's market and players in the territory. 

Education Requirements

Bachelors degree required, Masters highly desirable

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