Job ID Retail Marketing Manager - 620560
Description
Please be informed that Intel is proactively trying to find candidates for a Retail Marketing Manager position and that this position may not be available at this time.
In this position, you will be responsible for accelerating the introduction and sale of Intel based laptops, tablets and other CE product into the retail market place by establishing relationships with the executives of influential tier 1 retailers in East Africa. Your responsibilities will include but not be limited to:
- Developing and implementing Large Format Retail marketing strategies to optimize distribution channels or in country routes to market
- Defining and implements Retail go to market programs for direct and indirect partnering marketing programs
- Developing implementation strategy and marketing materials in conjunction with field personnel to the identified sales channels
- Managing relationships with fellow travelers to maximize return on Retail marketing objectives
- Delivering sales support collateral, training, sales tools for field sales employees and in country single point of contract
- Tracking and analyzing program data and/or indicators to improve program impact
- Leading, directing and managing external consultants, agencies and other third party vendors for Large Format Retail
Qualifications
You should be a graduate and preferably followed by a Post Graduate Degree in Business Management, an M.B.A. or Marketing.
Additional qualifications include:
- Exposure to modern retail trends and experience of leveraging modern retail for driving business growth of premium branded products
- Experience of IT industry would be an added advantage
Business Group
Intel's Sales and Marketing group provides world-class support at the OEM, developer and end-user levels. In addition, the group is involved in Internet and e-Commerce strategies, as well as the execution of worldwide Intel architecture branded product strategies. Intel's expanding breadth of products and recent acquisitions are providing vast opportunities in Sales and Marketing now and in the future for both the technical and business-oriented.
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