Purpose of the job
To implement and co-ordinate marketing activities for specific brands with the aim of increasing awareness, enhancing brand image and sales.
Main Duties
- To provide brand plan input and prepare action plans for various international and local brands. This would cover strategic and tactical promotions within set budgets.
- Co-ordinate Marketing activities in the trade with the Sales Department
- To plan and organise events involving the stated brands.
- To undertake post-event follow up of activities carried out.
- To liaise with advertising agency on advertising campaigns
- To track Advertising Merchandising and promotion budgets
Job Specification
Minimum Qualifications:
B Comm – Marketing option or equivalent
Personal attributes
- Energy
- Passion
- Integrity
- Ability to work with minimum supervision
- Flexibility in work hours
- Customer service
- Ability to monitor changes in drinks industry
Skills required:
- Interpersonal skills
- Presentation/Communication skills
- Creativity
- Brand awareness
- Numeracy
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