Description
The Public Affairs Section (PAS) has an opening for the position of Information Assistant. The position will be available immediately. Closing date for this position is February 11, 2013.
Minimum Requirements
University degree in social sciences or humanities, marketing, information management, graphic design, library studies, business communications, journalism, American Studies, international relations or public relations is required.
Three to five years of professional experience in the field of advertising, public relations, new media, corporate communications, or social marketing is required.
Level IV English ability and Level IV Kiswahili ability are required.
Other Criteria
Must have Knowledge of U.S. Government, institutions, culture, and history.
Must have significant knowledge of Kenya's information environment, public opinion, mainstream media, Internet blogosphere and online media, and political and social trends.
Must have specialized knowledge of new media technologies and social media tools, principles of online marketing, advertising and application of design principles in electronic media. Knowledge of youth issues.
Must have excellent knowledge of the Internet environment and excellent working knowledge of major of digital media publishing software (desktop publishing, video editing, web authorizing, etc).
Job Specification
Under the supervision of the Information Officer (IO), the incumbent serves as the digital advocacy and engagement specialist in the Nairobi Public Affairs Office (PAS) and for the U.S. Mission in Kenya. Designs and develops new media and multimedia content to enhance the effectiveness of PAS and Mission outreach, including but not limited to Facebook, Twitter, and YouTube content. Coordinates the planning, production, formatting, and placement of all new media content. Ensures the delivery of messages and messaging using language, style, formats, and platforms suitable for target audiences. Monitors developing technologies, demographic profiles, and new media trends. Conducts long- range assessments of new media developments to advise, recommend, and develop an effective, state-of-the art outreach operation for all PAS activities.
Major duties and responsibilities
Authoritative Participation in New Media Discussion – 30%
Responsible for original creation and editing of content, and organizing it to convey the Mission’s message effectively. Consults with and advises Mission offices about the most appropriate and cost-effective operation on new media platforms. Provides training to colleagues on the characteristics and potential of new media technologies for outreach. Maintains current awareness of developing technologies, demographic profiles of new media users, and rules of engagement on the most important new media platforms. Effectively assesses new media developments. May give presentations to selected audiences on new media developments, applications, and innovations.
Coordination of Content and Development for New Media – 40%
Advises and recommends, helps formulate, and implements policies for the Mission’s public Internet presence. Works with the IO to oversee the Mission’s online presence for the public, including its public website, new media and social networking sites, and emerging and future delivery platforms. Coordinates the design, organization, technical integrity and architecture, and administrative issues of the U.S. Mission’s new media digital outreach under the supervision of the IO and the Public Affairs Officer. Designs and develops new media and multimedia content to enhance the effectiveness of PAS and Mission outreach. Coordinates the planning, production, formatting, and placement of new media content. Ensures delivery of the message using language, style, formats, and platforms suitable for target audiences. Works independently to contribute content to all Mission platforms online based on knowledge of Mission goals and objectives, USG policy, and current events. Monitors developing technologies, demographic profiles, and new media trends. Measures effectiveness and assesses Mission new media activities to advise, recommend, and develop an effective, state-of-the-art outreach operation for all PAS activities.
Manages Website Content and Appearance – 30%
With the American Information Resource Center, maintains the Mission website; serves as one of two main points of contact for other Embassy sections that put content on website; produces content from embassy events; maintains contact with DC technical offices to ensure website up-to-date, using most current technology and tools and complies with State Department regulations. Serves as the Mission’s technical expert for all new media web activities, including social networking sites and new media activities. Keeps abreast of new technologies and determines their applicability for use in the Mission’s online public affairs strategy. Works independently following policy and guidelines.
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