Brand System and Workforce Enablement Leader - IBM

Job description
Engage employees around IBM Corporate Character, Brand and Values Design, drive and execute employee brand enablement program across Central and North Africa (specifically, Minting new IBMers program) Head count to seat in Kenya

• Drive employee communications including w3, memos, videos, podcasts and face-to-face, creating a high-performing and collaborative environment. 
• Help gain IBM market share in the region, drives higher awareness, consideration and preference for IBM Develop and execute a local Brand building plan in support of IBM values as well as national requirements. 
• Interlock with the regional Marketing and Communications Leader on strategic direction. Provide guidance on strategic brand decisions (Naming, co-branding, acquisition branding, logo use, design systems, etc.) 
• Support execution of the region's advertising and media activities 
• Evaluate and drive appropriate internal and social media channels (including w3, Lotus Connections etc.), creating the means to collaborate with a diverse population. 
• Help convert local Brand Research findings to actionable local Communications and Marketing plans. 
• Assess the effectiveness and business impact of enablement activities and proactively drive action plans based on the results.

Required

• Bachelor's Degree
• At least 5 years experience in to assess the effectiveness and business impact of enablement activities and proactively drive action plans
• At least 5 years experience in good presentation skills, communication and team player
• English: Fluent

Preferred

• At least 7 years experience in to assess the effectiveness and business impact of enablement activities and proactively drive action plans
• At least 7 years experience in good presentation skills, communication and team player

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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